The Daily Mile was established in 2012 by former head teacher, Elaine Wyllie in Scotland. Since then, and with the support of INEOS since 2016, The Daily Mile Foundation has grown significantly and is having a positive impact on millions of children worldwide.
10,301 schools and nurseries in 71 countries take part in The Daily Mile, which means over 2.3 million children are able to get active every day. The number of schools and nurseries taking part in The Daily Mile has grown by 51% in the past year, showing the ever-increasing importance of this free initiative.
The Daily Mile, along with its health and well-being benefits, has attracted a legion of supporters including Sir Mo Farah, Sir Andy Murray, Lady Tanni Grey-Thompson and Eliud Kipchoge.
Because of The Daily Mile, more than 2.3million children are able to get fitter, feel happier and concentrate better, developing healthy habits for a lifetime.
Tennis for Kids (TfK) is the introductory tennis programme for children aged 4 to 11 who have little or no experience of playing. The programme includes six sessions of games and drills with a racket, ball and t-shirt starter pack, as well as recognition and achievement rewards after each session.
Launched in April 2016, TfK has helped more than 82,000 kids to take up tennis, 95% of whom had barely played, and 58% were completely new to the sport. TfK has supported 1,000 venues nationally to grow their programmes and encouraged more families into parks and Community Tennis Centres.
A continually highly respected programme, with a 95% satisfaction rate from parents and kids and 50% of kids booking a follow-on tennis course, TfK has also encouraged 85% of parents to be more active with their children.
Spartan, Twickenham Stadium
On 23rd November 2019, Spartan Race took over the iconic Twickenham Stadium to host the first UK Stadion event of its kind.
4,500 runners of all demographics and abilities took part in the record-breaking, all-inclusive, sell-out event, which attracted racers from all over the world; 60% of all these runners were completely new to obstacle course racing, thus introducing a wider audience to the sport. All participants strived to complete the 5km course, featuring 20 fun and challenging obstacles, in the iconic rugby stadium.
The “Twickenham Stadion” is just a small segment of over 250 events that Spartan Race hosts annually in 45 different countries around the world. Every year, Spartan encourages people of all fitness levels to get active, feel inspired and improve their physical and mental well-being.
Swim England and Disney launched an exciting partnership in a bid to inspire families to stay healthy and active through swimming as a year-round activity.
The sessions use Disney story-telling and activities themed around its much-loved characters to tap into youngsters’ active imaginations and thereby help naturally develop an essential life skill. Trained activators deliver the sessions which have been specially developed to feature Swim England’s core aquatic skills whilst creating the perfect family activity that gets kids and adults alike active in the pool.
The initiative complements Swim England’s vision of a nation swimming and Disney Healthy Living’s wider ambition to use the power of its characters and storytelling to inspire families to get active.
Toyota & Team GB
Toyota’s business is evolving from that of a traditional automotive manufacturer to a mobility company, creating products and services which make it easier for people to move, whether that be across a room or across a city.
Yet 10% of the UK population claim to never exercise and regular exercise declines from the age of 24 so Toyota wanted to embody their brand commitment through its Team GB partnership.
In 2019, Toyota and Team GB relaunched the hugely successful participation campaign ‘I Am Team GB’. Using the amazing and inspiring stories of Olympians, and an inspiring community of volunteers, the partnership facilitated hundreds of free, fun activities to get the nation moving.
The campaign culminated with The Nation’s Biggest Sports Day (24th August 2019), with over 21,000 people getting active, 66% inspired to exercise in the future & 12% of the UK aware of the event.
The Hackney Festival of Fitness has quickly become London’s hottest running and fitness ticket with an action-packed multi-day programme of activities for all ages and abilities.
The festival showcases one of London’s most vibrant Boroughs, featuring local fitness talent, food vendors, art and music. The free community 5K run drew over 6,000 entries in 2019, alongside the Hackney Half Marathon which has doubled in size since 2017.
It is currently London’s largest half marathon with over 22,000 entries, and the festival has been cited by media outlets, including TimeOut London, Evening Standard & ES Magazine, Daily Telegraph, Yahoo, MSN News, and Runner’s World as one of the best participation events in the UK.