Agency of the Year

Agency of the Year

Aurora Media Worldwide

Aurora Media Worldwide is a Broadcast Media Agency specialised in the TV production of major, international live sporting events as well as creation of digital and social content.With customers including broadcasters, sports rights holders and brands, we specialise in the end-to-end development and creative production of a modern suite of media.

The company has grown every year since launch, our client base has seen us produce programmes and events in more than 40 countries in seven years, from Greenland to Australia, China to Chile.

Having developed a world class reputation for innovation and media production, particularly with new properties, we produced 385 hours of TV in 2019. From very complex host broadcasting for Formula E and sports entertainment brand Six Day Cycling to short-form branded content for brands like Jaguar, Nissan and JP Morgan, providing original, innovative, and fan first engagement.


CSM, part of the Chime Challenger Network, is 1100+ people in 25+ locations who share a purpose to pursue extraordinary. Connecting with people through their passion points, it builds brands, works with rights holders and creates live experiences.

Since its inception, CSM has acquired some of the industry’s bravest brands, 15 individual agencies, together challenging convention. In 2019, it completed a global re-organisation into a single brand proposition, and a new contender was launched.

In an extraordinary year, CSM and MLB made sporting history bringing The Boston Red Sox and New York Yankees to London, the first time games have been played in Europe. It also delivered the ICC Cricket World Cup 2019’s look and feel, was the most active UK agency at the 2019 Rugby World Cup, created a season-long challenge on the PGA TOUR and LPGA with Aon, and launched a Grassroots programme aimed at setting an industry benchmark for diversification.

M&C Saatchi Sport & Entertainment

M&C Saatchi Sport & Entertainment launched in 2004 and have been disrupting for the past 15 years thanks to a relentless focus on creativity and results that drive impact for clients.

Providing more standout campaigns than in any of their previous 15 years, 2019 saw the agency deliver Where Everyone Plays for Coca-Cola & their Premier League sponsorship and made the moral decision to turn away betting work to be on the right side of gambling for GambleAware.

The lead agency for two World Cup campaigns - for NatWest (cricket) and O2 (rugby) - M&C Saatchi Sport & Entertainment also created an approach called Diversity of Thought which became central to reshaping the team, shaking up the way they think, and building some of the finest campaigns of the year.


2018 was Octagon’s story of creative evolution, reflected in an incredible body of client work and excellent business results, capped off by winning Agency of the Year at the Sport Industry Awards 2019.

But as our industry evolves, so must our agency, from delivery to creative, and now through integration. Our lives don’t revolve around singular, ring-fenced passions – they fuse, overlap and intertwine.

The future doesn’t need a best in class sports or entertainment agency under one roof. It needs an agency with the ability to understand, navigate, and harness the power of these increasingly convergent worlds.

That’s why, this year, we fully integrated FRUKT, the music and entertainment experts, into Octagon, bringing together all of our specialists in one agency, working together, sitting at the intersection of culture, sport and entertainment.

The end result was another year of exceptional work and year on year growth for the business.

The Goat Agency

Goat is a marketing agency delivering influencer-first strategies on an unrivalled scale, globally. With offices in London, New York and Singapore, the team has grown to 120 in just under four years of operating. First launching as a sports influencer marketing agency, it has expanded to work with all types of brands from Thinx’s revolutionary underwear to ClassPass’ fitness app.

Goat guarantees results on all of its campaigns, whether it’s clicks, CTR, downloads, sales or any other tangible business result. Partnering data insights from over 70,000 influencers with creative strategy designed by a dedicated proposal team, Goat are creating unique and unparalleled influencer marketing campaigns for the likes of Uber, FIFA, UEFA, Lidl, Malibu, Nivea and more.

Two Circles

Two Circles is an agency that puts data at the heart of the sport industry to help organisations grow direct relationships with their fans and partners.

From four international offices (London, Bern, New York, Los Angeles), it provides leading sports rights holders with end-to-end marketing and a technology-driven, service-led offering that drives commercial growth across every business area.

The agency’s work driving commercial growth across every sports rights holder’s business line helped Two Circles post its best ever year in 2019, with record revenue and profit, 96% of clients by revenue retained, and 24 new clients signed.

Two Circles’ work also dominated the headlines. Not only did the agency shape the most valuable digital media rights deals of 2019 and drive record subscription growth for the biggest sports league’s international streaming service, it played the central role in driving a record cumulative attendance of 78m for UK sport.